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Speaker Session, Dreamforce (Salesforce)
Session Abstract: Cisco has undergone a transformation in the last year to become the industry leader in customer experience (CX). This includes the launch of major programs to digitize the customer journey via intelligent campaigns and integrated platforms. In April 2019 they kicked off an initiative with Salesforce Services to migrate one of their top portfolio offerings from their current Marketing Automation solution to Salesforce Marketing Cloud.
In a groundbreaking 10-weeks, Cisco launched their first MVP campaign in Marketing Cloud, integrated with their existing Salesforce CRM environment—operating on a highly accelerated timeline of ideation and blueprinting, program development, execution, and post-launch performance tracking.
Hear directly from their Business and Platform Architect who led the monumental launch of Cisco’s first Marketing Cloud product, get an insider’s view of their 10-week MVP journey, and learn best practices for your own success toolkit.
Interview, Oracle
Description: At Oracle's Modern CX (Customer Experience Conference), Anvi Bui, Lead Platform Architect of Cisco, tells us about the technologies, partnership and leadership that led them to win the Insight Award for Best Use of Data at the 2019 Markies.
