The ABC’s of Digital Transformation: Define Going Digital

At ABC, we believe Digital transformations look vastly different for many different enterprises and organizations.  

Digital Transformation, a vast topic in and of itself, is the use of digital tools to improve efficiency, increase customer value, manage risk, and navigate new revenue generation opportunities in processes, goods, and assets. This transformational shift can impact teams across an organization from sales to IT.

Here’s how ABC defines “going digital”

ABC specializes in creating customized and tailored plans to help businesses meet their short and long-term goals. These efforts can be used to strengthen processes across an organization, or specific to a certain team like sales or marketing.  

Examples of Digital Transformation:  

Print Materials --> Digital Marketing Channel:  

• Reduction in cost of printing and distribution  

• Gained the ability to score/grade prospects based on digital interactions  

Print Mail Campaigns --> Email Campaigns:  

• Reduction in cost of print and postage  

• Gained ability to scale and personalize  

Print/Billboard Advertising --> Social Media Advertising:  

• Gained ability to create personalized targeting  

• Gained ability to create lookalike audience targeting  

Brick-and-Mortar Storefront --> Website/E-commerce Site:  

• Eliminate cost of rent and utilities  

• Increased accessibility to a wider audience  

• Increased ability to scale business  

Loyalty Club Card --> Mobile App  

• Reduction in hesitancy to signup  

• Reduction in cost of printing cards  

• Gained ability to personalize promotions  

• Gained ability to distribute real-time offers  

• Gained opportunity to push offers and messaging out to customers

The beauty of what we do, is we customize our approach to what you need, not what others are doing. If you aren’t sure where to start, don’t give into overwhelm! Let’s chat and co-create your digital transformation strategy.