The ABCs of Digital Transformation: How Has the Landscape Changed?

CIODive recently shared that prior to the pandemic, in 2018, only 24% of executives had the digital capabilities required for digital transformation, while only 26% had the necessary leadership capabilities such transformations required.  

Today, many businesses are open to new ideas and methods of accelerating digital transformations of their own. Businesses are choosing to optimize their digital transformation strategies by improving their leadership with the help of industry experts like ABC.

Here’s what we had to say about the changing landscape of Digital Transformation:  

In particular, we discussed the sheer volume of marketing automation tools that have exploded onto the scene over the years. In fact, spending on marketing automation tools will grow at a rapid rate, reaching $25.1 billion in annual spending by 2023 according to Email Monday.  

So why do we see continued growth in marketing automation tools?

• 63% of companies using marketing automation tools outperform their competitors  

• Companies using marketing automation tools report a 14.5% sales productivity increase 

• 80% of marketers see an increase in leads  

• 77% of marketing automation users saw increased conversion rates  

• 88% of marketers said they had more time to spend on strategy and customers as opposed to manual report preparation  

Are you questioning the effectiveness of your marketing automation tools? Are you overwhelmed by the options available to you? Let’s chat!