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MarTech & Marketing Operations Leadership

Where growth,
systems,
and execution
meet.

Fractional and advisory leadership for enterprise marketing organizations navigating complex technology, operations, and lifecycle strategy challenges.

Anvi Bui — MarTech & Marketing Operations Consultant
$1.2B
Pipeline generated
100M+
Digital interactions delivered
15+
Years in MarTech & MOps
7
Industry awards won
Notable Client Experience
Cisco J.P. Morgan Chase Harte-Hanks

The person behind
the work.

Award-winning MarTech and Marketing Operations leader, conference speaker, and executive advisor with 15+ years building programs at the world's most complex organizations.

Let's Work Together
Recognition & Speaking

Award-winning.
Conference-proven.

Featured speaker at Dreamforce and Oracle Modern CX; recognized as a CX and MarTech leader across multiple industry award programs.

Dreamforce
Cisco's MVP Story: 10 Weeks to Go-Live on Marketing Cloud
Led the groundbreaking 10-week launch of Cisco's first Salesforce Marketing Cloud product as Business & Platform Architect.
Oracle CX
Omni-channel Engagement: Personalized Experiences for Global Customers
Presented digital automation and CX strategy; winner of the Insight Award for Best Use of Data.
MBA Programs
Guest Lecturer — Trends in Digital Marketing
Expert panelist at University of Oregon and Willamette University Executive MBA programs, 2017–present.
🏆
Insight Award for Best Insights & ROI — 2x Winner
Oracle Modern Marketing Experience & Modern CX
🥇
Digital Platform Stack, Ecosystem Design — 2x Winner
MarTech Stackies
🥈
Asia-Pacific Stevie Award — Silver
Digital Lifecycle Journeys: Driving Cisco's CX with WeChat
CX Hero Recognition — 3x Recipient
Oracle

Dreamforce, Salesforce — Cisco's MVP Story: 10 Weeks to Go-Live on Marketing Cloud

Anvi Bui presenting at MBA program
Anvi Bui working

Four areas of
deep expertise.

I partner with enterprise marketing and revenue organizations to build the systems, strategy, and operational rigor needed to scale.

⚙️
01
Marketing Operations Strategy

End-to-end program design, governance, and implementation for marketing and revenue operations — from team structures and SLAs to automation maps and cross-functional alignment.

MOps LeadershipGovernanceDemand GenLifecycle
🏗️
02
MarTech Architecture & Stack Design

Platform ecosystem audits, utilization assessments, and system architecture for complex enterprise stacks — including vendor evaluation, migration plans, and roadmap alignment.

MarketoEloquaSFMCHubSpotSalesforce
📊
03
Lifecycle & Campaign Design

Omnichannel campaign strategy and implementation for demand generation, ABM, customer nurture, and post-purchase journeys — built around data, segmentation, and measurable outcomes.

ABMLead ScoringEmailNurtureCX
🎯
04
Executive Advisory & Roadmap

Fractional leadership and advisory for organizations building or modernizing their marketing technology and operations functions — with investment-ready roadmaps and stakeholder presentations.

Fractional LeadershipRoadmapChange MgmtBoard Decks
✦ Signature Offering

The MarTech
Readiness Audit

Not sure where your stack is leaking or creating technical debt? In 2 weeks, you get a clear picture of where you are — and a prioritized roadmap for where to go next.

  • Platform utilization and integration health review
  • Data quality, governance, and segmentation assessment
  • Automation and lifecycle gap analysis
  • Executive-ready findings deck with prioritized roadmap
  • 60-min readout with your leadership team
Inquire About an Audit
How It Works 2-week engagement
1
30-Min Intro Call
Align on challenges, team structure, and tech stack before any work begins.
2
Platform Deep-Dive
Structured 2-week audit across your core MarTech, data, and campaign infrastructure.
3
Findings & Roadmap
Executive deck with prioritized recommendations and a 6–12 month roadmap.
4
Leadership Readout
Live walkthrough with your team — decisions get made, not just documented.

Real work.
Real outcomes.

CX Digital Transformation Program
CX & Transformation
CX Digital Transformation Program
Developed a CX Digital Transformation program for a $2B enterprise — including strategy framework, operating model, and platform architecture.
Launch Salesforce Marketing Cloud at Cisco
MarTech Architecture
Launch Salesforce Marketing Cloud at Cisco
Designed and led an end-to-end MVP pilot to onboard and launch Salesforce Marketing Cloud at Cisco — from 0 to go-live in 10 weeks.
Digital Marketing Roadmap Development
Strategy & Roadmap
Digital Marketing Roadmap Development
Built a ranked MarTech priority list and Crawl-Walk-Run roadmap for a client's marketing evolution — pitched to and approved by executive leadership.
Platform Expertise
Marketo Certified Expert Eloqua B2B Master Salesforce SFMC HubSpot Pardot
Anvi Bui
Founder, A. Bui Consulting, LLC — Austin, TX

I'm a MarTech and Marketing Operations leader with 15+ years building and scaling programs for some of the world's most complex organizations. My background has really lived at the intersection of growth, systems, and technical execution — translating between executive vision, marketing strategy, and engineering reality.

Between 2015 and 2020, I led platform architecture for Cisco's Digital Customer Experience and Data Science organization, building an award-winning marketing automation ecosystem delivering millions of weekly touchpoints across enterprise-wide customer journeys.

"I bridge the gap between vision and execution — helping teams modernize operations, accelerate performance, and make technology work for people."
MBAUniversity of Oregon
Dreamforce & Oracle CX SpeakerFeatured Sessions
7 Industry AwardsOracle, Stackies, Stevie
JUMP Women's Corporate LeadershipCertification
Founder, Cloudee DigitalDigital Studio for SMBs

Three ways to
engage.

Whether you need ongoing strategic leadership, a defined project, or executive guidance, there's a structure that fits.

Fractional
Ongoing Leadership

Embedded Director-level marketing operations or MarTech leadership on a part-time basis. Ideal for scaling organizations that need senior expertise without a full-time hire.

Inquire →
Project
Defined Scope

Fixed-scope engagements for platform migrations, stack audits, campaign launches, or roadmap builds. Clear deliverables, defined timelines, executive-ready outputs.

Inquire →
Advisory
Strategic Guidance

Hourly or retainer-based advisory for marketing leaders who need a thought partner on platform strategy, team structure, vendor decisions, or technology investments.

Inquire →
Currently available for new engagements in 2026. Fractional and project-based inquiries welcome.
Check Availability

Let's talk about
what you're building.

Selectively taking on new engagements. No commitment required to start a conversation.

LocationAustin, TX — Remote Nationwide
Prefer to self-schedule?
Book a 30-Min Intro Call