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MarTech & Marketing Operations Leadership

Where growth,
systems,
and execution
meet.

Fractional and advisory leadership for enterprise marketing organizations navigating complex technology, operations, and lifecycle strategy challenges.

Anvi Bui — MarTech & Marketing Operations Consultant
$1.2B
Pipeline generated
100M+
Digital interactions delivered
15+
Years in MarTech & MOps
7
Industry awards won
Notable Client Experience
Cisco J.P. Morgan Chase Harte-Hanks

The person behind
the work.

Award-winning MarTech and Marketing Operations leader, conference speaker, and executive advisor with 15+ years building programs at the world's most complex organizations.

Let's Work Together
Recognition & Speaking

Award-winning.
Conference-proven.

Featured speaker at Dreamforce and Oracle Modern CX; recognized as a CX and MarTech leader across multiple industry award programs.

Dreamforce
Cisco's MVP Story: 10 Weeks to Go-Live on Marketing Cloud
Led the groundbreaking 10-week launch of Cisco's first Salesforce Marketing Cloud product as Business & Platform Architect.
Oracle CX
Omni-channel Engagement: Personalized Experiences for Global Customers
Presented digital automation and CX strategy; winner of the Insight Award for Best Use of Data.
MBA Programs
Guest Lecturer — Trends in Digital Marketing
Expert panelist at University of Oregon and Willamette University Executive MBA programs, 2017–present.
🏆
Insight Award for Best Insights & ROI — 2x Winner
Oracle Modern Marketing Experience & Modern CX
🥇
Digital Platform Stack, Ecosystem Design — 2x Winner
MarTech Stackies
🥈
Asia-Pacific Stevie Award — Silver
Digital Lifecycle Journeys: Driving Cisco's CX with WeChat
CX Hero Recognition — 3x Recipient
Oracle

Dreamforce, Salesforce — Cisco's MVP Story: 10 Weeks to Go-Live on Marketing Cloud

Anvi Bui presenting at MBA program
Anvi Bui working

Four areas of
deep expertise.

I partner with enterprise marketing and revenue organizations to build the systems, strategy, and operational rigor needed to scale.

⚙️
01
Marketing Operations Strategy

End-to-end program design, governance, and implementation for marketing and revenue operations — from team structures and SLAs to automation maps and cross-functional alignment.

MOps LeadershipGovernanceDemand GenLifecycle
🏗️
02
MarTech Architecture & Stack Design

Platform ecosystem audits, utilization assessments, and system architecture for complex enterprise stacks — including vendor evaluation, migration plans, and roadmap alignment.

MarketoEloquaSFMCHubSpotSalesforce
📊
03
Lifecycle & Campaign Design

Omnichannel campaign strategy and implementation for demand generation, ABM, customer nurture, and post-purchase journeys — built around data, segmentation, and measurable outcomes.

ABMLead ScoringEmailNurtureCX
🎯
04
Executive Advisory & Roadmap

Fractional leadership and advisory for organizations building or modernizing their marketing technology and operations functions — with investment-ready roadmaps and stakeholder presentations.

Fractional LeadershipRoadmapChange MgmtBoard Decks
✦ Signature Offering

The MarTech
Readiness Audit

Not sure where your stack is leaking or creating technical debt? In 2 weeks, you get a clear picture of where you are — and a prioritized roadmap for where to go next.

  • Platform utilization and integration health review
  • Data quality, governance, and segmentation assessment
  • Automation and lifecycle gap analysis
  • Executive-ready findings deck with prioritized roadmap
  • 60-min readout with your leadership team
Inquire About an Audit
How It Works 2-week engagement
1
30-Min Intro Call
Align on challenges, team structure, and tech stack before any work begins.
2
Platform Deep-Dive
Structured 2-week audit across your core MarTech, data, and campaign infrastructure.
3
Findings & Roadmap
Executive deck with prioritized recommendations and a 6–12 month roadmap.
4
Leadership Readout
Live walkthrough with your team — decisions get made, not just documented.

Real work.
Real outcomes.

CX Digital Transformation Program
CX & Transformation
CX Digital Transformation Program
Developed a CX Digital Transformation program for a $2B enterprise — including strategy framework, operating model, and platform architecture.
Launch Salesforce Marketing Cloud at Cisco
MarTech Architecture
Launch Salesforce Marketing Cloud at Cisco
Designed and led an end-to-end MVP pilot to onboard and launch Salesforce Marketing Cloud at Cisco — from 0 to go-live in 10 weeks.
Digital Marketing Roadmap Development
Strategy & Roadmap
Digital Marketing Roadmap Development
Built a ranked MarTech priority list and Crawl-Walk-Run roadmap for a client's marketing evolution — pitched to and approved by executive leadership.
Platform Expertise
Marketo Certified Expert Eloqua B2B Master Salesforce SFMC HubSpot Pardot
Anvi Bui
Founder, A. Bui Consulting, LLC — Austin, TX

I'm a MarTech and Marketing Operations leader with 15+ years building and scaling programs for some of the world's most complex organizations. My background has really lived at the intersection of growth, systems, and technical execution — translating between executive vision, marketing strategy, and engineering reality.

Between 2015 and 2020, I led platform architecture for Cisco's Digital Customer Experience and Data Science organization, building an award-winning marketing automation ecosystem delivering millions of weekly touchpoints across enterprise-wide customer journeys.

"I bridge the gap between vision and execution — helping teams modernize operations, accelerate performance, and make technology work for people."
MBAUniversity of Oregon
Dreamforce & Oracle CX SpeakerFeatured Sessions
7 Industry AwardsOracle, Stackies, Stevie
JUMP Women's Corporate LeadershipCertification
Founder, Cloudee DigitalDigital Studio for SMBs

Three ways to
engage.

Whether you need ongoing strategic leadership, a defined project, or executive guidance, there's a structure that fits.

Fractional
Ongoing Leadership

Embedded Director-level marketing operations or MarTech leadership on a part-time basis. Ideal for scaling organizations that need senior expertise without a full-time hire.

Inquire →
Project
Defined Scope

Fixed-scope engagements for platform migrations, stack audits, campaign launches, or roadmap builds. Clear deliverables, defined timelines, executive-ready outputs.

Inquire →
Advisory
Strategic Guidance

Hourly or retainer-based advisory for marketing leaders who need a thought partner on platform strategy, team structure, vendor decisions, or technology investments.

Inquire →
Currently available for new engagements in 2026. Fractional and project-based inquiries welcome.
Check Availability

Perspectives on what
actually works.

Practical thinking on MarTech, marketing automation, data strategy, and customer experience.

View all insights →
Marketing Operations

AI Won't Fix Broken Operations

Everyone is racing to add AI on top of their existing stack. The problem is the stack itself. Here's why operational clarity has to come first — and what that actually means in practice.

May 18, 2026 5 min read
Read more →
Marketing Automation

Designing Customer Journeys for MAPs

Whether you're on Marketo, Eloqua, HubSpot, or SFMC — knowing how to design best-practice customer journeys inside your MAP is non-negotiable. Here's how to do it right.

May 12, 2026 6 min read
Read more →
Marketing Strategy

Campaign Optimization: The Art of Never Setting and Forgetting

Launching a campaign is the beginning, not the end. Here's how to build an optimization practice that actually improves performance over time.

April 28, 2026 5 min read
Read more →

Let's talk about
what you're building.

Selectively taking on new engagements. No commitment required to start a conversation.

LocationAustin, TX — Remote Nationwide
Prefer to self-schedule?
Book a 30-Min Intro Call