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MarTech & Marketing Operations Leadership

Where growth,
systems,
and execution
meet.

I help enterprise marketing teams fix the systems, workflows, and technology slowing them down, from broken lead flow and inefficient campaign operations to MarTech waste, automation, and AI.

Talk Through a Problem See What I Fix

Anvi Bui — MarTech & Marketing Operations Consultant

$1.2B

Pipeline generated

100M+

Digital interactions delivered

15+

Years in MarTech & MOps

7

Industry awards won

Notable Experience

Cisco J.P. Morgan Chase Harte-Hanks

Start Here

So, what's your problem?

Most companies don't need another transformation framework. They need someone to figure out what's actually broken, fix the highest-impact problem first, and build from there. Here's what I hear most, and what you'd have in hand when we're done.

“Our system is a mess.”

MarTech Cleanup & Optimization Sprint

You walk away with

A clear view of what's broken, redundant, or underused, plus prioritized fixes and a 30/60/90-day cleanup roadmap.

“Leads aren't getting to Sales correctly.”

Lead Flow Diagnostic & Repair Plan

You walk away with

An end-to-end lead flow map, the exact breakdown points across scoring, routing, and data, and a prioritized plan to fix them.

“We don't trust our numbers.”

Marketing Reporting & Funnel Diagnostic

You walk away with

A source-of-truth assessment, aligned funnel definitions, the reporting gaps, and a clear plan for numbers you can actually trust.

“We're doing way too much manually.”

Marketing Automation Opportunity Sprint

You walk away with

A prioritized inventory of manual work and a clear call on what to automate first.

“We're paying for tools we barely use.”

MarTech Utilization & Value Assessment

You walk away with

What you pay for versus what you use, where capabilities overlap, and keep, expand, consolidate, or retire recommendations.

“Everything takes too long and needs too many people.”

Campaign Operations Optimization Sprint

You walk away with

A mapped current-state process, the bottlenecks, a streamlined future-state workflow, and clear ownership.

“We should be using AI, but we don't know where it helps.”

Marketing AI Opportunity Assessment

You walk away with

Prioritized AI use cases with expected value, feasibility, and risk, plus a recommended 90-day pilot plan.

“We're changing platforms and don't know where to start.”

Marketing Platform Migration Readiness Assessment

You walk away with

Requirements, dependencies, and risks, what should and shouldn't migrate, and a practical readiness roadmap.

Don't see your exact problem?That's okay. These are the common entry points, not the full list. If something in your marketing operations, MarTech, or AI setup isn't working the way it should, let's talk about it.

Tell me what's broken

Proof

Real problems. Real outcomes.

I've solved hard versions of these before. Here's the evidence.

13 mo → 10 wks

Campaign velocity

Led Cisco's first Salesforce Marketing Cloud implementation and launched in 10 weeks, against a historical 13-month timeline.

$1.2B+

Pipeline & lifecycle

Built and scaled enterprise marketing automation and lifecycle programs tied to major pipeline outcomes.

100M+

Enterprise scale

Designed systems and operating models that support enterprise-scale engagement, including millions of weekly touchpoints.

See all impact →

Not sure which problem is yours?Start with a two-week Diagnostic. I'll find what's creating the most friction and what's worth fixing first.

See the Diagnostic