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Talking MOps

How MarTech Grew Up: From Email Blasts to Enterprise AI

Season 1, Episode 1Oct 10, 202645 min

I sat down with Sarah Wight to talk about how Marketing Operations and MarTech grew up, from the early days of marketing automation to today's world of AI, architecture, and data. What actually changed, what somehow didn't, and how to look at new technology without chasing every trend.

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Watch the clip: Mastering QA, the karate master way

What we get into

  • What has genuinely changed in MarTech, and what surprisingly hasn't
  • How to think about new technology without chasing every trend
  • Where AI, architecture, and data fit in now
  • What experienced practitioners see as the next phase of Marketing Operations
  • The realities of building systems that work across teams

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